CLIENT
SCOPE
Three-week vehicle testing program and live activation for media and investors.
MARKETS
Miami, Florida
SERVICES
Specialist staffing, product testing, data collection and brand ambassador staffing.
CASE STUDY
CLIENT
SCOPE
Three-week vehicle testing program and live activation for media and investors.
MARKETS
Miami, Florida
SERVICES
Specialist staffing, product testing, data collection and brand ambassador staffing.
OVERVIEW
Civic Entertainment Group selected PPL Events to support Ford’s three-week Miami Experience program. Ford needed an experienced team to test its autonomous vehicle technology, evaluate the user experience and provide accurate feedback before the program’s live activation days.
PPL sourced 15 Auto Specialists with automotive and trade-show experience from across the country. Through daily testing, structured surveys and team briefings, they gathered actionable information while also serving as knowledgeable brand ambassadors for attending media and investors.
Experienced Auto Specialists PPL vetted and assembled a team of 15 professionals with the technical understanding, communication skills and automotive experience required for the program.
Structured testing and reporting Specialists completed daily eight-hour test sessions and evaluated vehicle performance, software functionality and support-team response.
Live activation support During live program days, the team explained Ford’s AV technology to media and investors while helping Ford demonstrate the program’s progress and capabilities.
RESULTS
PPL searched its national talent roster for professionals with automotive, trade-show and experiential-event backgrounds. Only candidates with the right combination of knowledge and communication skills were selected.
The Auto Specialists participated in eight-hour testing sessions and daily briefings throughout the program. This consistent involvement gave the team a detailed understanding of the technology and user experience.
PPL developed targeted surveys covering vehicle performance, software functionality and support-team response. Findings were organized and communicated clearly to the appropriate Ford departments.
On live activation days, the specialists became Ford brand ambassadors. Their direct program experience allowed them to explain the technology confidently to media, investors and other attendees.
Tell us about your program and we’ll show you how PPL can recruit, train and manage a specialized team around it.
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