CLIENT
SCOPE
Development and operation of Terez’s first six-week physical retail pop-up.
MARKETS
New York City
SERVICES
Retail staffing, operational planning, training, inventory management and brand activation.
CASE STUDY
CLIENT
SCOPE
Development and operation of Terez’s first six-week physical retail pop-up.
MARKETS
New York City
SERVICES
Retail staffing, operational planning, training, inventory management and brand activation.
OVERVIEW
Clamor selected PPL Events to help bring Terez’s first physical pop-up store to life in New York City. The six-week program was created to build brand awareness, sell popular inventory and give the online fashion retailer direct insight into its local customer base.
PPL developed the store’s operating procedures, staffing structure, training materials and feedback systems. Our team then managed daily retail operations, providing a continuous roster of managers, assistant managers, retail associates and brand ambassadors.
Complete operating framework PPL established workflows, program goals, staffing estimates, training materials and feedback procedures before the store opened.
A continuous retail team Managers, assistant managers, retail staff and brand ambassadors were selected according to their fashion experience, individual strengths and suitability for each role.
Day-to-day store management PPL handled sales, inventory tracking, customer service, general maintenance and guerrilla marketing throughout the six-week activation.
RESULTS
WHAT MADE THIS WORK
PPL helped transform the initial retail concept into a working store operation. Procedures, staffing requirements and feedback systems were established specifically for the six-week program.
Team members were matched to positions based on their interests, talents and experience in fashion and retail. The result was a cohesive team equipped to represent Terez and support its customers.
Every team member received training in Terez’s brand, products and store procedures. This preparation helped staff communicate the brand story while maintaining an enthusiastic retail environment.
PPL tracked sales activity, inventory, social media impressions, influencer attendance and participation from existing Terez customers. Detailed post-event feedback was then delivered to Clamor.
Tell us about your concept and we’ll show you how PPL can build the staffing, operations and on-site management required to bring it to life.
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