CLIENT
SCOPE
Recurring staffing for branded activations, screenings, panels, workshops and member events.
MARKETS
United States · London
SERVICES
Brand ambassadors, production assistants, hospitality staffing, event setup and crowd management.
CASE STUDY
CLIENT
SCOPE
Recurring staffing for branded activations, screenings, panels, workshops and member events.
MARKETS
United States · London
SERVICES
Brand ambassadors, production assistants, hospitality staffing, event setup and crowd management.
OVERVIEW
The Wing selected PPL Events as a trusted staffing partner for recurring programs at its private clubs throughout the United States and London. Each event required a team that could understand the club’s mission, adapt to different formats and represent participating brands professionally.
PPL provided weekly operational support for branded pop-ups, film screenings, panel discussions, workshops and off-site events. Staff were trained in production, load-in, guest management, daily operations and post-event brand impression reporting.
Branded pop-ups and partnerships PPL supported on-site activations for brands including Clarks, True Botanicals, Facebook, Dunkin, Shopify and Cole Haan, helping each partner engage directly with The Wing community.
High-profile screenings and panels Teams supported events featuring Nicole Kidman, Jennifer Lopez, Arianna Huffington, Laurie Santos and Edie Falco—managing room setup, guest flow, microphones, breakdown and production needs.
Hospitality and off-site programming PPL staffed the hospitality program for Camp No Man’s Land and supported additional initiatives including a Rag & Bone promotion and off-site employee events.
RESULTS
WHAT MADE THIS WORK
PPL built a trusted roster of staff who became familiar with The Wing’s venues, expectations and community. This continuity made it possible to support recurring programs without rebuilding the team for every event.
Brand ambassadors and production assistants were trained for each activation’s messaging, operational needs and guest experience. Staff represented both The Wing and its participating partners at every touchpoint.
Teams assisted with load-in, room setup, crowd management, microphone distribution, daily operations, breakdown and other production needs requested by the client.
From recurring club programming to major off-site events, PPL delivered a consistent level of staffing and support across venues in the United States and London.
Tell us about your program and we’ll show you how PPL can build a dependable team around your brand, guests and operational needs.
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